Cloud based data management product explainer

With booming science and technology we need a way to structure and manage our data and put it to optimum use. This is one such data management platform. What best analogy you could use than of the busy bees? The concept of human and machine intelligence is amazingly explained in this product explainer video. We thoroughly enjoyed working on the smooth design flow of the amazing styleframes that were done. It was a challenge to subtly keep the animation soft and corporate and not get carried away with the infinite possibilities of character animation in the bees! Ketan headed the animation part of this project in collaboration with Breakfast of Champions, London UK.